Online Games Subject to CARU Children’s Advertising Guidelines
In a recent press release, the Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus announced that the Kellogg Company has agreed to modify its “Froot Loops” cereal...
View ArticleNot Necessarily The News: FTC Crackdown on Fake News Ads
As detailed in a previous post, marketers of weight loss products have been known to mask their online ads as legitimate news sites. The product being advertised is featured in a “report” that appears...
View ArticleCalifornia’s new “Do Not Track” Rules take Effect on January 1, 2014
The California Online Privacy Protection Act of 2003 (“CalOPPA”) has long required online service providers (“OSPs”) to provide certain information to consumers regarding the collection of personally...
View ArticleCanada’s New Anti-Spam Law
On December 16th, 2003, President George W. Bush signed the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM) into law. Ten years later, our neighbor to the...
View ArticleCompany Draws FTC Enforcement Action for Deceptive Online Reviews
Over the past few years, social media has completely overhauled how businesses market their wares. As a result, the importance of online customer reviews has increased to the point at which long term...
View ArticleFTC v. Lending Tree: A Lesson for Online Loan Advertising
On April 25, 2018, the FTC sued online lending company LendingClub Corporation in connection with promotional language used by the company in its print and online marketing to attract online borrowers....
View ArticleAdvertising in a Digital Market
Consumers get to search the internet and connect with friends- seemingly for free. The actual cost is surveillance that has concentrated the powers of influence and persuasion in the hands of large...
View Article
